With an increasing number of travellers prioritising their health and wellness, it comes as no surprise that South Africa’s travel sector is ensuring it stays ahead of the curve. And rooibos might just hold the key.
Adele du Toit, spokesperson for the SA Rooibos Council (SARC), believes rooibos presents a valuable opportunity for South Africa to differentiate itself in the competitive wellness tourism market.
She said by incorporating rooibos into spa treatments, wellness retreats, and culinary experiences, South African businesses can offer tourists a unique and authentic taste of local wellness traditions.
“Rooibos has long been celebrated for its antioxidant properties and numerous health benefits – from boosting immunity to promoting heart health and reducing stress. It has garnered a global following among wellness enthusiasts seeking natural remedies for modern-day ailments and has become a symbol of wellness and rejuvenation,” she explained.
Du Toit shared that wellness tourism holds immense potential to drive economic growth, promote sustainable development, and showcase the country’s natural beauty to the world.
“By highlighting the ecological benefits of Rooibos cultivation and promoting sustainable practices within the wellness tourism sector, South Africa can further enhance its appeal as a responsible and forward-thinking destination for wellness-minded travellers worldwide,” added du Toit.
Here are some of her recommendations for incorporating rooibos into wellness experiences:
Wellness retreats at rooibos plantations
Picture this: wellness retreats nestled among rooibos plantations with gorgeous views and scents. Du Toit believes there is a unique opportunity for tourists to immerse themselves in the serenity of nature while indulging in Rooibos-infused spa treatments, yoga sessions, and meditation practices.
She envisions that these retreats will provide a holistic experience that rejuvenates the body, mind, and soul, drawing wellness seekers from around the globe to South Africa’s doorstep.
Rooibos tasting tours
For the curious palate, rooibos tasting tours will offer an exploration of flavour and aroma and be guided by experts who unveil the nuances of rooibos varieties.
“Visitors can sip on freshly brewed rooibos while learning about its cultivation, processing, and health benefits. These immersive experiences not only showcase the country’s rich tea heritage but also support local rooibos farmers and tea/tisane artisans, creating a sustainable link between tourism and agriculture,” she explained.
Spa and wellness packages
Some of the country’s luxury resorts and wellness retreats have added rooibos into spa and wellness offerings. For those who haven’t as yet, du Toit advised: “Rooibos possesses remarkable antioxidant properties, making it a natural contender for skincare. Its abundance in polyphenols helps combat free radicals, slowing down the ageing process and promoting radiant, youthful skin. “Incorporating rooibos extracts into facials or body wraps can revitalise and rejuvenate the skin, offering clients a holistic wellness experience.”
She said rooibos boasts anti-inflammatory properties, making it an ideal ingredient for soothing massages and aromatherapy sessions. Integrating Rooibos into spa therapies also aligns with the growing demand for sustainable and locally sourced ingredients.”
Culinary experiences
With its distinctive flavour profile and healthful properties, chefs can curate world-class meals.
“Culinary tours and cooking classes will allow not only tourists but also locals to discover the versatility of rooibos in the kitchen, from savoury stews and marinades to sweet desserts and baked goods,” she said.
This article was adapted from a press release.
✈️that south african traveller 🇿🇦 